I’m Yoshini White,
a Design Director building brand systems, digital experiences, and creative teams.
Design with
Purpose
01.
Designed to Deliver
Adaptable Across Industries
Guiding brands in diverse markets with strategies
that adapt and scale.
Leadership with Impact
Leading teams that bring together collaboration, clarity, and creativity to deliver meaningful work.
Intentional at Every Stage
Ensuring design aligns with goals and scale across channels by combining human judgment with AI-enabled workflows.
Featured Projects
From brand development to campaign storytelling, each project is driven by strategic design leadership to connect, inspire, and deliver results.
02.
NWEA - HIGH GROWTH FOR ALL
Driving the design strategy for a digital experience that makes MAP Growth data clear, engaging, and impactful for educators.
How do you make complex research and data-driven insights compelling for a broader audience?
LAUREL TREE
Creating a cohesive brand and packaging system to establish a hazelnut grower in the consumer marketplace
Locally Grown, Expertly Branded.
NW NATURAL - LESS WE CAN
Leading art direction for a multi-media campaign encouraging natural gas users to reduce their carbon footprint
How do you inspire real change?
-
I bring ideas to life through thoughtful design and a strategic vision. Every detail, from concept to execution, is crafted to create a cohesive and meaningful brand experience.
-
Digital marketing should feel effortless. I create engaging digital experiences across web and paid media by combining strategy, clarity, design, and AI-assisted workflows, partnering closely with developers and content specialists to bring ideas to life.
-
I build brands that people connect with. From logo design to cohesive brand systems, every detail is crafted to ensure a strong, memorable presence across all touchpoints.
-
I design custom illustrations that infuse projects with personality and character. From playful icons to bold statement pieces, each artwork enhances the visual story with a unique touch.
-
Experiential design shapes how people interact with spaces, creating moments that are both functional and memorable. From immersive trade show exhibits to environmental graphics that enhance healthcare environments, I design with purpose by blending storytelling, aesthetics, and usability. I’ve collaborated with architects, fabricators, and stakeholders, ensuring every detail aligns to create cohesive, engaging experiences that leave a lasting impression.
-
Capturing attention and enhancing the shopping experience starts with thoughtful packaging. By blending creativity with functionality, I create visually striking solutions that tell a compelling brand story and connect with consumers.
03.
Capabilities
With broad design expertise, every detail is intentionally crafted to work together. A strong grasp of visual storytelling shapes compelling identities that communicate seamlessly across all channels.
Brands I’ve Helped Shape: HMH / NWEA / Heinemann / Kaiser Permanente / Dr. Praeger's / Gear wrench / Crescent tools / Benchling / Oregon Lottery / Oregon’s Mt. Hood Territory / NW Natural / OHSU / Daimler / The Confederated Tribes of Grand Ronde / Ride Connection / Laurel Tree / Lincoln City Tourism / Geranium Lake / The North Face
04.
How I Work
05.
1. Research & Strategy
I review research and strategy with the team, aligning on the challenge, audience, and vision to guide every decision.
2. Concept & Storytelling
I lead concept development by fostering collaboration across designers, writers, and partners. I then translate insights into bold, strategic visual storytelling.
3. Production & Execution
I oversee execution with a focus on clarity and consistency, ensuring design intent carries through every channel, from digital to physical touchpoints.
4. Execution & Results
I measure success not only by outcomes but by the process—building scalable systems, empowering teams, and creating work that delivers lasting impact.
06.
Get in Touch
Let’s collaborate. I’ve supported brands from start ups to global companies:
