I’m Yoshini White,

a Design Director building brand systems, digital experiences, and creative teams.

Design with
Purpose

01.

Designed to Deliver

Adaptable Across Industries

Guiding brands in diverse markets with strategies
that adapt and scale.

Leadership with Impact

Leading teams that bring together collaboration, clarity, and creativity to deliver meaningful work.

Intentional at Every Stage

Ensuring design aligns with goals and scale across channels by combining human judgment with AI-enabled workflows.


Featured Projects

From brand development to campaign storytelling, each project is driven by strategic design leadership to connect, inspire, and deliver results.

VIEW ALL →

02.

NWEA - HIGH GROWTH FOR ALL

Driving the design strategy for a digital experience that makes MAP Growth data clear, engaging, and impactful for educators.

How do you make complex research and data-driven insights compelling for a broader audience?

LAUREL TREE

Creating a cohesive brand and packaging system to establish a hazelnut grower in the consumer marketplace

Locally Grown, Expertly Branded.

NW NATURAL - LESS WE CAN

Leading art direction for a multi-media campaign encouraging natural gas users to reduce their carbon footprint

How do you inspire real change?

03.

Capabilities

With broad design expertise, every detail is intentionally crafted to work together. A strong grasp of visual storytelling shapes compelling identities that communicate seamlessly across all channels.

Brands I’ve Helped Shape: HMH / NWEA / Heinemann / Kaiser Permanente / Dr. Praeger's / Gear wrench / Crescent tools / Benchling / Oregon Lottery / Oregon’s Mt. Hood Territory / NW Natural / OHSU / Daimler / The Confederated Tribes of Grand Ronde / Ride Connection / Laurel Tree / Lincoln City Tourism / Geranium Lake / The North Face

04.

How I Work

05.

1. Research & Strategy

I review research and strategy with the team, aligning on the challenge, audience, and vision to guide every decision.

2. Concept & Storytelling

I lead concept development by fostering collaboration across designers, writers, and partners. I then translate insights into bold, strategic visual storytelling.

3. Production & Execution

I oversee execution with a focus on clarity and consistency, ensuring design intent carries through every channel, from digital to physical touchpoints.

4. Execution & Results

I measure success not only by outcomes but by the process—building scalable systems, empowering teams, and creating work that delivers lasting impact.

06.

Get in Touch

Let’s collaborate. I’ve supported brands from start ups to global companies: